Ethical Policy

Islamic ethics in commerce emphasize fairness, transparency, and avoiding harm. The Quran and Sunnah encourage Muslims to support just trade and avoid complicity in oppression.

Key principles include:

• Boycott (Tashih): Muslims are encouraged to avoid economic ties with entities actively causing harm to the Ummah or humanity at large.
• Local Preference (Ihtikam): Supporting local producers strengthens the community economy and reduces dependency on exploitative supply chains.
• Zakat & Sadaqah Intent: A portion of proceeds from ethical products can be directed toward charitable causes, ensuring trade is not merely profit-driven but spiritually intentional.

We evaluate brands and products against three criteria before listing or restricting them:

1. Parent Company Ownership: We trace ownership to the ultimate parent company. A subsidiary of a boycott-listed parent is treated as boycott-listed.
2. Documented Harm: We rely on credible, documented evidence of harm (financial support for oppression, severe labor violations, or explicit anti-Muslim policies), not rumors.
3. Local Alternative Availability: If a safe, affordable local alternative exists, the imported boycott-listed product is deprioritized or made unavailable.

When a product or brand is boycott-listed, our catalog automatically surfaces local-first alternatives using the following priority order:

• Local Pakistani brands with transparent sourcing and manufacturing within Pakistan.
• Muslim-majority country imports from nations with documented fair-trade practices.
• Neutral international brands that have no documented ties to boycott-listed parent companies.

We continuously review alternatives based on customer feedback, supply-chain audits, and changes in corporate ownership.